Client: Drive Auto Group
Size: 1202 sq.m
This ongoing project explores the integration of Infiniti, the luxury division of Nissan, into the existing Nissan dealership in Ajax. At the client's request, we developed multiple design options to accommodate both brands on the site.
The first concept proposes a new Infiniti showroom, creating a distinct luxury experience while complementing the existing dealership. The second explores a shared facility approach, reconfiguring the interior layout and rebranding the facade to reflect both Nissan and Infiniti identities.
Each option balances brand distinction with operational efficiency, allowing the client to evaluate long-term value, spatial use, and customer experience. This project demonstrates our commitment to flexible design solutions tailored to evolving dealership strategies.
